Audience evolution new technologies and the transformation of media audiences /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Napoli, Philip M.
Erakunde egilea: ebrary, Inc
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: New York : Columbia University Press, 2011.
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
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Aurkibidea:
  • Introduction
  • Contextualizing audience evolution
  • The transformation of media consumption
  • The transformation of audience information systems
  • Contesting audiences
  • The implications of audience evolution.