Corporate culture the ultimate strategic asset /
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| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Outros Autores: | |
| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
Stanford, Calif. :
Stanford Business Books,
2011.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Corporate culture : the invisible asset
- A framework for culture management. Part I
- A framework for culture management. Part II
- Managing the customer orientation dimension of culture
- Managing the people orientation dimension of culture
- Managing the performance standards/accountability dimension of culture
- Managing the innovation and change dimension of culture
- Managing the "company process orientation" dimension of culture
- The dark side of corporate culture
- Leading culture management and culture "transformations."