Corporate culture the ultimate strategic asset /
Gardado en:
| Autor Principal: | |
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| Autor Corporativo: | |
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| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Stanford, Calif. :
Stanford Business Books,
2011.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Corporate culture : the invisible asset
- A framework for culture management. Part I
- A framework for culture management. Part II
- Managing the customer orientation dimension of culture
- Managing the people orientation dimension of culture
- Managing the performance standards/accountability dimension of culture
- Managing the innovation and change dimension of culture
- Managing the "company process orientation" dimension of culture
- The dark side of corporate culture
- Leading culture management and culture "transformations."