Corporate culture the ultimate strategic asset /
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Stanford, Calif. :
Stanford Business Books,
2011.
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| Online-Zugang: | An electronic book accessible through the World Wide Web; click to view |
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Inhaltsangabe:
- Corporate culture : the invisible asset
- A framework for culture management. Part I
- A framework for culture management. Part II
- Managing the customer orientation dimension of culture
- Managing the people orientation dimension of culture
- Managing the performance standards/accountability dimension of culture
- Managing the innovation and change dimension of culture
- Managing the "company process orientation" dimension of culture
- The dark side of corporate culture
- Leading culture management and culture "transformations."