QR Code

The brand gym a practical workout to gain and retain brand leadership /

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...

Full description

Saved in:

Bibliographic Details
Main Author:	Taylor, David, 1964-
Corporate Author:	ebrary, Inc
Other Authors:	Nichols, David, 1967-
Format:	Electronic eBook
Language:	English
Published:	Chichester, U.K. : Wiley, 2010.
Edition:	2nd ed.
Subjects:	Brand name products. Product management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Brands and branding
Published: (2003)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

The business of brands
by: Miller, Jon, 1971-
Published: (2004)

Connective branding building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Brandscendence three essential elements of enduring brands /
by: Clark, Kevin A.
Published: (2004)

Integrated branding becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)

Designing brand identity an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane, 1956-
Published: (2008)

Brand anarchy managing corporate reputation /
by: Earl, Steve
Published: (2012)

Brand equity planning with structuralist rhetorical semiotics /
by: Rossolatos, George
Published: (2013)

Encyclopaedia of brand equity management.
Published: (2009)

Brand relevance making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

Brands laid bare using market research for evidence-based brand management /
by: Ford, Kevin
Published: (2005)

Defending the brand aggressive strategies for protecting your brand in the online arena /
by: Murray, Brian H., 1968-
Published: (2004)

Three threats to brand relevance strategies that work /
by: Aaker, David
Published: (2013)

Origination : the geographies of brands and branding /
by: Pike, Andy
Published: (2015)

Brand identity factors developing a successful Islamic brand /
by: Alihodzic, Vedad
Published: (2013)

Creating passionbrands getting to the heart of branding /
by: Edwards, Helen, 1965-
Published: (2005)

Brand new brand thinking brought to life by 11 experts who do /
Published: (2002)

Brain tattoos creating unique brands that stick in your customers' minds /
by: Post, Karen
Published: (2005)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
by: J., Tatiana Soto
Published: (2008)

Developing brands with qualitative market research
by: Chandler, Jon
Published: (2002)

The brutal truth about Asian branding and how to break the vicious cycle
by: Baladi, Joseph
Published: (2011)

Brand zero : the complete branding guide for start-ups /
by: Tai, Jacky
Published: (2014)

How to use advertising to build strong brands /
Published: (1999)

Perspectives on branding
by: Miletsky, Jason I.
Published: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
by: Schaefer, Wolfgang, et al.
Published: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Published: (2012)

Tracking advertising and monitoring brands /
by: McDonald, Colin
Published: (2000)

Branding and advertising
Published: (2003)

Brand meaning management /
Published: (2015)

European business and brand building
Published: (2012)

What great brands do : the seven brand-building principles that separate the best from the rest /
by: Yohn, Denise Lee, 1967-
Published: (2014)

Branded entertainment product placement and brand strategy in the entertainment business /
by: Lehu, Jean-Marc
Published: (2007)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
by: Salinas, Gabriela
Published: (2009)

The challenges facing brand managers today
Published: (2012)

Branded customer service the new competitive edge /
by: Barlow, Janelle, 1943-
Published: (2006)

Retail marketing and branding a definitive guide to maximizing ROI /
by: Perrey, Jesko
Published: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
by: Perrey, Jesko
Published: (2013)

A master class in brand planning the timeless works of Stephen King /
by: King, Stephen, 1931-2006
Published: (2007)