Bite-sized marketing realistic solutions for the overworked librarian /
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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| 主要作者: | |
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| 企業作者: | |
| 其他作者: | , |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Chicago :
American Library Association,
2010.
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
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書本目錄:
- Word-of-mouth marketing
- Bring your library to life with a story
- How to market electronic resources
- Public relations 101
- Outreach
- Advocacy
- The new marketing tools
- Design
- Branding
- Marketing best practices.