Bite-sized marketing realistic solutions for the overworked librarian /
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Kaydedildi:
| Yazar: | |
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| Müşterek Yazar: | |
| Diğer Yazarlar: | , |
| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Chicago :
American Library Association,
2010.
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| Konular: | |
| Online Erişim: | An electronic book accessible through the World Wide Web; click to view |
| Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
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İçindekiler:
- Word-of-mouth marketing
- Bring your library to life with a story
- How to market electronic resources
- Public relations 101
- Outreach
- Advocacy
- The new marketing tools
- Design
- Branding
- Marketing best practices.