Bite-sized marketing realistic solutions for the overworked librarian /
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Sparad:
| Huvudskapare: | |
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| Institutionell skapare: | |
| Övriga skapare: | , |
| Materialtyp: | Elektronisk E-bok |
| Språk: | engelska |
| Publicerad: |
Chicago :
American Library Association,
2010.
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| Ämnen: | |
| Länkar: | An electronic book accessible through the World Wide Web; click to view |
| Taggar: |
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Innehållsförteckning:
- Word-of-mouth marketing
- Bring your library to life with a story
- How to market electronic resources
- Public relations 101
- Outreach
- Advocacy
- The new marketing tools
- Design
- Branding
- Marketing best practices.