Bite-sized marketing realistic solutions for the overworked librarian /
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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| Glavni autor: | |
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| Autor kompanije: | |
| Daljnji autori: | , |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Chicago :
American Library Association,
2010.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Sadržaj:
- Word-of-mouth marketing
- Bring your library to life with a story
- How to market electronic resources
- Public relations 101
- Outreach
- Advocacy
- The new marketing tools
- Design
- Branding
- Marketing best practices.