Bite-sized marketing realistic solutions for the overworked librarian /

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Dowd, Nancy, 1956-
Údar corparáideach: ebrary, Inc
Rannpháirtithe: Evangeliste, Mary, Silberman, Jonathan, 1982-
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Chicago : American Library Association, 2010.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • Word-of-mouth marketing
  • Bring your library to life with a story
  • How to market electronic resources
  • Public relations 101
  • Outreach
  • Advocacy
  • The new marketing tools
  • Design
  • Branding
  • Marketing best practices.