Branding and advertising

What's in a name? advertising and the concept of brands /
著者:: Jones, John Philip
出版事項: (2003)

Brands and branding
出版事項: (2003)

Tracking advertising and monitoring brands /
著者:: McDonald, Colin
出版事項: (2000)

Advertising media planning : a brand management approach /
著者:: Kelley, Larry D.
出版事項: (2015)

Creating a brand identity : a guide for designers /
著者:: Slade-Brooking, Catharine
出版事項: (2016)

Brand new China advertising, media, and commercial culture /
著者:: Wang, Jing, 1950-
出版事項: (2008)

Branded entertainment product placement and brand strategy in the entertainment business /
著者:: Lehu, Jean-Marc
出版事項: (2007)

The challenges facing brand managers today
出版事項: (2012)

The business of brands
著者:: Miller, Jon, 1971-
出版事項: (2004)

Perspectives on branding
著者:: Miletsky, Jason I.
出版事項: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版事項: (2012)

A master class in brand planning the timeless works of Stephen King /
著者:: King, Stephen, 1931-2006
出版事項: (2007)

Rethinking prestige branding : secrets of the ueber-brands /
著者:: Schaefer, Wolfgang, 等
出版事項: (2015)

In search of the obvious the antidote for today's marketing mess /
著者:: Trout, Jack
出版事項: (2008)

Connective branding building brand equity in a demanding world /
著者:: Fisher-Buttinger, Claudia
出版事項: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
著者:: Taylor, David, 1964-
出版事項: (2004)

Brand zero : the complete branding guide for start-ups /
著者:: Tai, Jacky
出版事項: (2014)

Advertising : principles and practice /
著者:: Pearce, Charles
出版事項: (1995)

What great brands do : the seven brand-building principles that separate the best from the rest /
著者:: Yohn, Denise Lee, 1967-
出版事項: (2014)

Advertising /
著者:: Jefkins, Frank
出版事項: (1994)

Integrated branding becoming brand-driven through companywide action /
著者:: LePla, F. Joseph, 1955-
出版事項: (1999)

The brand gym a practical workout to gain and retain brand leadership /
著者:: Taylor, David, 1964-
出版事項: (2010)

Brandscendence three essential elements of enduring brands /
著者:: Clark, Kevin A.
出版事項: (2004)

Advertising a cultural economy /
著者:: McFall, Elizabeth Rose
出版事項: (2004)

Brand equity planning with structuralist rhetorical semiotics /
著者:: Rossolatos, George
出版事項: (2013)

Strategic brand management : building, measuring, and managing brand equity /
著者:: Keller, Kevin Lane, 1956-
出版事項: (2008)

The fundamentals of advertising /
著者:: Wilmshurst, John
出版事項: (1999)

Contemporary advertising /
著者:: Arens, Courtland L.
出版事項: (1994)

Contemporary advertising /
著者:: Arens, William F.
出版事項: (2004)

Contemporary advertising /
著者:: Bovée, Courtland L.
出版事項: (1986)

Contemporary advertising /
著者:: Bovée, Courtland L.
出版事項: (1989)

Strategy in advertising.
著者:: Bogart, Leo
出版事項: (1967)

Contemporary advertising /
著者:: Arens, William F.
出版事項: (2008)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
著者:: Salinas, Gabriela
出版事項: (2009)

Brand relevance making competitors irrelevant /
著者:: Aaker, David A.
出版事項: (2011)

Advertising: mass communication in marketing /
著者:: Kirkpatrick, C. A.
出版事項: (1959)