Branding and advertising
Gorde:
Erakunde egilea: | ebrary, Inc |
---|---|
Beste egile batzuk: | Hansen, Flemming, Prof, Christensen, Lars Bech |
Formatua: | Baliabide elektronikoa eBook |
Hizkuntza: | ingelesa |
Argitaratua: |
[Copenhagen] : Herndon, VA :
Copenhagen Business School Press ; Distribution, North America, Copenhagen Business School Press Books International,
2003.
|
Edizioa: | 1st ed. |
Gaiak: | |
Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
Antzeko izenburuak
How to use advertising to build strong brands /
Argitaratua: (1999)
Argitaratua: (1999)
Brand new brand thinking brought to life by 11 experts who do /
Argitaratua: (2002)
Argitaratua: (2002)
Advertising /
nork: Arens, William
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Argitaratua: (2015)
Designing brand identity an essential guide for the whole branding team /
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Argitaratua: (2013)
nork: Wheeler, Alina
Argitaratua: (2013)
What's in a name? advertising and the concept of brands /
nork: Jones, John Philip
Argitaratua: (2003)
nork: Jones, John Philip
Argitaratua: (2003)
Brands and branding
Argitaratua: (2003)
Argitaratua: (2003)
Tracking advertising and monitoring brands /
nork: McDonald, Colin
Argitaratua: (2000)
nork: McDonald, Colin
Argitaratua: (2000)
Advertising media planning : a brand management approach /
nork: Kelley, Larry D.
Argitaratua: (2015)
nork: Kelley, Larry D.
Argitaratua: (2015)
Creating a brand identity : a guide for designers /
nork: Slade-Brooking, Catharine
Argitaratua: (2016)
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Brand new China advertising, media, and commercial culture /
nork: Wang, Jing, 1950-
Argitaratua: (2008)
nork: Wang, Jing, 1950-
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Branded entertainment product placement and brand strategy in the entertainment business /
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Argitaratua: (2007)
nork: Lehu, Jean-Marc
Argitaratua: (2007)
The challenges facing brand managers today
Argitaratua: (2012)
Argitaratua: (2012)
The business of brands
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Argitaratua: (2004)
nork: Miller, Jon, 1971-
Argitaratua: (2004)
Perspectives on branding
nork: Miletsky, Jason I.
Argitaratua: (2009)
nork: Miletsky, Jason I.
Argitaratua: (2009)
Brand Bible the complete guide to building, designing, and sustaining brands /
Argitaratua: (2012)
Argitaratua: (2012)
A master class in brand planning the timeless works of Stephen King /
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Argitaratua: (2007)
nork: King, Stephen, 1931-2006
Argitaratua: (2007)
Rethinking prestige branding : secrets of the ueber-brands /
nork: Schaefer, Wolfgang, et al.
Argitaratua: (2015)
nork: Schaefer, Wolfgang, et al.
Argitaratua: (2015)
In search of the obvious the antidote for today's marketing mess /
nork: Trout, Jack
Argitaratua: (2008)
nork: Trout, Jack
Argitaratua: (2008)
Advertising : principles and practice /
nork: Pearce, Charles
Argitaratua: (1995)
nork: Pearce, Charles
Argitaratua: (1995)
Connective branding building brand equity in a demanding world /
nork: Fisher-Buttinger, Claudia
Argitaratua: (2008)
nork: Fisher-Buttinger, Claudia
Argitaratua: (2008)
Advertising /
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Argitaratua: (1994)
nork: Jefkins, Frank
Argitaratua: (1994)
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
nork: Taylor, David, 1964-
Argitaratua: (2004)
nork: Taylor, David, 1964-
Argitaratua: (2004)
Brand zero : the complete branding guide for start-ups /
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Argitaratua: (2014)
nork: Tai, Jacky
Argitaratua: (2014)
What great brands do : the seven brand-building principles that separate the best from the rest /
nork: Yohn, Denise Lee, 1967-
Argitaratua: (2014)
nork: Yohn, Denise Lee, 1967-
Argitaratua: (2014)
Advertising a cultural economy /
nork: McFall, Elizabeth Rose
Argitaratua: (2004)
nork: McFall, Elizabeth Rose
Argitaratua: (2004)
Integrated branding becoming brand-driven through companywide action /
nork: LePla, F. Joseph, 1955-
Argitaratua: (1999)
nork: LePla, F. Joseph, 1955-
Argitaratua: (1999)
The brand gym a practical workout to gain and retain brand leadership /
nork: Taylor, David, 1964-
Argitaratua: (2010)
nork: Taylor, David, 1964-
Argitaratua: (2010)
Brandscendence three essential elements of enduring brands /
nork: Clark, Kevin A.
Argitaratua: (2004)
nork: Clark, Kevin A.
Argitaratua: (2004)
Contemporary advertising /
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Argitaratua: (1994)
nork: Arens, Courtland L.
Argitaratua: (1994)
Contemporary advertising /
nork: Arens, William F.
Argitaratua: (2004)
nork: Arens, William F.
Argitaratua: (2004)
Strategy in advertising.
nork: Bogart, Leo
Argitaratua: (1967)
nork: Bogart, Leo
Argitaratua: (1967)
Contemporary advertising /
nork: Bovée, Courtland L.
Argitaratua: (1986)
nork: Bovée, Courtland L.
Argitaratua: (1986)
Contemporary advertising /
nork: Bovée, Courtland L.
Argitaratua: (1989)
nork: Bovée, Courtland L.
Argitaratua: (1989)
The fundamentals of advertising /
nork: Wilmshurst, John
Argitaratua: (1999)
nork: Wilmshurst, John
Argitaratua: (1999)
Contemporary advertising /
nork: Arens, William F.
Argitaratua: (2008)
nork: Arens, William F.
Argitaratua: (2008)
Brand equity planning with structuralist rhetorical semiotics /
nork: Rossolatos, George
Argitaratua: (2013)
nork: Rossolatos, George
Argitaratua: (2013)
Strategic brand management : building, measuring, and managing brand equity /
nork: Keller, Kevin Lane, 1956-
Argitaratua: (2008)
nork: Keller, Kevin Lane, 1956-
Argitaratua: (2008)
Advertising: mass communication in marketing /
nork: Kirkpatrick, C. A.
Argitaratua: (1959)
nork: Kirkpatrick, C. A.
Argitaratua: (1959)
Principles of advertising : a global perspective /
nork: Lee, Monle
Argitaratua: (2005)
nork: Lee, Monle
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The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
nork: Salinas, Gabriela
Argitaratua: (2009)
nork: Salinas, Gabriela
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Antzeko izenburuak
-
How to use advertising to build strong brands /
Argitaratua: (1999) -
Brand new brand thinking brought to life by 11 experts who do /
Argitaratua: (2002) -
Advertising /
nork: Arens, William
Argitaratua: (2015) -
Designing brand identity an essential guide for the whole branding team /
nork: Wheeler, Alina
Argitaratua: (2013) -
What's in a name? advertising and the concept of brands /
nork: Jones, John Philip
Argitaratua: (2003)