Corporate reputation managing opportunities and threats /
Gardado en:
Autor Corporativo: | ebrary, Inc |
---|---|
Outros autores: | Burke, Ronald J., Martin, Graeme, Cooper, Cary L. |
Formato: | Electrónico eBook |
Idioma: | inglés |
Publicado: |
Farnham, England ; Burlington, Vt. :
Gower,
c2011.
|
Subjects: | |
Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Títulos similares
How to measure and manage your corporate reputation
por: Hannington, Terry
Publicado: (2004)
por: Hannington, Terry
Publicado: (2004)
Managing corporate reputation a specially commissioned report /
por: Dalton, John M., 1942-
Publicado: (2003)
por: Dalton, John M., 1942-
Publicado: (2003)
The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
por: Kuria, N. Wairimu
Publicado: (2010)
por: Kuria, N. Wairimu
Publicado: (2010)
Brand anarchy managing corporate reputation /
por: Earl, Steve
Publicado: (2012)
por: Earl, Steve
Publicado: (2012)
Trust the brand corporate reputation management in private banking /
por: Knipp, Verena A.
Publicado: (2009)
por: Knipp, Verena A.
Publicado: (2009)
Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
por: Haywood, Roger
Publicado: (2005)
por: Haywood, Roger
Publicado: (2005)
Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
por: Makuyu-Mwania, Linda Nkirote
Publicado: (2007)
por: Makuyu-Mwania, Linda Nkirote
Publicado: (2007)
Connective branding building brand equity in a demanding world /
por: Fisher-Buttinger, Claudia
Publicado: (2008)
por: Fisher-Buttinger, Claudia
Publicado: (2008)
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
por: Hatch, Mary Jo
Publicado: (2008)
por: Hatch, Mary Jo
Publicado: (2008)
Perceptions of the effect of corruption on corporate image : a study of selected programme sub-implementers (PSI's) of the National Aids Control Council in Machakos county /
por: Apondi, Mary Gorety
Publicado: (2014)
por: Apondi, Mary Gorety
Publicado: (2014)
Brand, identity and corporate reputation /
Publicado: (2015)
Publicado: (2015)
Teachers perceptions of the corporate communication functions at the Teachers Service Commission /
por: Muutu, Victoria Nthambi
Publicado: (2008)
por: Muutu, Victoria Nthambi
Publicado: (2008)
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
por: J., Tatiana Soto
Publicado: (2008)
por: J., Tatiana Soto
Publicado: (2008)
Exploring online management : a study of corporate communications executives from companies listed in the Nairobi securities exchange 20-share index /
por: Omeda, Catherine Odero
Publicado: (2016)
por: Omeda, Catherine Odero
Publicado: (2016)
Perception of the public relations function by the internal publics in selected corporates in Nairobi /
por: Oyuke, Mary A.
Publicado: (2011)
por: Oyuke, Mary A.
Publicado: (2011)
How nonprofit organizations in Kenya built and manage their corporate image /
por: Waudo, Douglas
Publicado: (2012)
por: Waudo, Douglas
Publicado: (2012)
Effective apology mending fences, building bridges, and restoring trust /
por: Kador, John
Publicado: (2009)
por: Kador, John
Publicado: (2009)
Corporate community relations the principle of the neighbor of choice /
por: Burke, Edmund M.
Publicado: (1999)
por: Burke, Edmund M.
Publicado: (1999)
Designing B2B brands lessons from Deloitte and 182,000 brand managers /
por: Martinez Onaindia, Carlos
Publicado: (2013)
por: Martinez Onaindia, Carlos
Publicado: (2013)
Exploring the alignment of self, projected and perceived image on holistic image : a case of Tanari trust /
por: Mbogo, Grace M.
Publicado: (2013)
por: Mbogo, Grace M.
Publicado: (2013)
Negative publicity on publics' perception of corporate image : a case of G4S Kenya limited /
por: Nandwa, Eva Chiteri
Publicado: (2016)
por: Nandwa, Eva Chiteri
Publicado: (2016)
Stand out from the crowd secrets to crafting a winning company identity /
por: Lipe, Jay B.
Publicado: (2006)
por: Lipe, Jay B.
Publicado: (2006)
Nurturing corporate excellence : glimpses of quality challenges and management in contemporary corporate Africa /
por: Marwa, Simmy M.
Publicado: (2014)
por: Marwa, Simmy M.
Publicado: (2014)
Brandscendence three essential elements of enduring brands /
por: Clark, Kevin A.
Publicado: (2004)
por: Clark, Kevin A.
Publicado: (2004)
Brand Hollywood /
por: Grainage, Paul
Publicado: (2008)
por: Grainage, Paul
Publicado: (2008)
Brands and branding
Publicado: (2003)
Publicado: (2003)
European business and brand building
Publicado: (2012)
Publicado: (2012)
An investigation of the roles and functions of public relations in selected state corporations /
por: Muthee, Timothy
Publicado: (2016)
por: Muthee, Timothy
Publicado: (2016)
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
por: Taylor, David, 1964-
Publicado: (2004)
por: Taylor, David, 1964-
Publicado: (2004)
Corporate cultures and global brands
Publicado: (2004)
Publicado: (2004)
The business of brands
por: Miller, Jon, 1971-
Publicado: (2004)
por: Miller, Jon, 1971-
Publicado: (2004)
Corporate image building in the service sector : a study of passenger knowledge and perceptions of Kenya airways /
por: Nyaga, Rahab Njeri
Publicado: (2000)
por: Nyaga, Rahab Njeri
Publicado: (2000)
Strategic brand management : building, measuring, and managing brand equity /
por: Keller, Kevin Lane, 1956-
Publicado: (2008)
por: Keller, Kevin Lane, 1956-
Publicado: (2008)
The public relations handbook /
Publicado: (2012)
Publicado: (2012)
Integrated branding becoming brand-driven through companywide action /
por: LePla, F. Joseph, 1955-
Publicado: (1999)
por: LePla, F. Joseph, 1955-
Publicado: (1999)
Brand zero : the complete branding guide for start-ups /
por: Tai, Jacky
Publicado: (2014)
por: Tai, Jacky
Publicado: (2014)
The brand gym a practical workout to gain and retain brand leadership /
por: Taylor, David, 1964-
Publicado: (2010)
por: Taylor, David, 1964-
Publicado: (2010)
Corporate culture and performance /
por: Kotter, John P, 1947-
Publicado: (1992)
por: Kotter, John P, 1947-
Publicado: (1992)
The impact of Uganda's mobile phone industry's communication of change on their corporate image : a study of the Makerere university secretarial students /
por: Watendwa, Godfrey S.K
Publicado: (2007)
por: Watendwa, Godfrey S.K
Publicado: (2007)
Encyclopaedia of brand equity management.
Publicado: (2009)
Publicado: (2009)
Títulos similares
-
How to measure and manage your corporate reputation
por: Hannington, Terry
Publicado: (2004) -
Managing corporate reputation a specially commissioned report /
por: Dalton, John M., 1942-
Publicado: (2003) -
The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
por: Kuria, N. Wairimu
Publicado: (2010) -
Brand anarchy managing corporate reputation /
por: Earl, Steve
Publicado: (2012) -
Trust the brand corporate reputation management in private banking /
por: Knipp, Verena A.
Publicado: (2009)