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Corporate reputation managing opportunities and threats /

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Xehetasun bibliografikoak
Erakunde egilea:	ebrary, Inc
Beste egile batzuk:	Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Farnham, England ; Burlington, Vt. : Gower, c2011.
Gaiak:	Corporate image. Brand name products > Management. Corporations > Public relations. Organizational effectiveness. Performance > Management. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

How to measure and manage your corporate reputation
nork: Hannington, Terry
Argitaratua: (2004)

Managing corporate reputation a specially commissioned report /
nork: Dalton, John M., 1942-
Argitaratua: (2003)

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
nork: Kuria, N. Wairimu
Argitaratua: (2010)

Brand anarchy managing corporate reputation /
nork: Earl, Steve
Argitaratua: (2012)

Trust the brand corporate reputation management in private banking /
nork: Knipp, Verena A.
Argitaratua: (2009)

Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
nork: Haywood, Roger
Argitaratua: (2005)

Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
nork: Makuyu-Mwania, Linda Nkirote
Argitaratua: (2007)

Connective branding building brand equity in a demanding world /
nork: Fisher-Buttinger, Claudia
Argitaratua: (2008)

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
nork: Hatch, Mary Jo
Argitaratua: (2008)

Perceptions of the effect of corruption on corporate image : a study of selected programme sub-implementers (PSI's) of the National Aids Control Council in Machakos county /
nork: Apondi, Mary Gorety
Argitaratua: (2014)

Brand, identity and corporate reputation /
Argitaratua: (2015)

Teachers perceptions of the corporate communication functions at the Teachers Service Commission /
nork: Muutu, Victoria Nthambi
Argitaratua: (2008)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
nork: J., Tatiana Soto
Argitaratua: (2008)

Exploring online management : a study of corporate communications executives from companies listed in the Nairobi securities exchange 20-share index /
nork: Omeda, Catherine Odero
Argitaratua: (2016)

Perception of the public relations function by the internal publics in selected corporates in Nairobi /
nork: Oyuke, Mary A.
Argitaratua: (2011)

How nonprofit organizations in Kenya built and manage their corporate image /
nork: Waudo, Douglas
Argitaratua: (2012)

Effective apology mending fences, building bridges, and restoring trust /
nork: Kador, John
Argitaratua: (2009)

Corporate community relations the principle of the neighbor of choice /
nork: Burke, Edmund M.
Argitaratua: (1999)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
nork: Martinez Onaindia, Carlos
Argitaratua: (2013)

Exploring the alignment of self, projected and perceived image on holistic image : a case of Tanari trust /
nork: Mbogo, Grace M.
Argitaratua: (2013)

Negative publicity on publics' perception of corporate image : a case of G4S Kenya limited /
nork: Nandwa, Eva Chiteri
Argitaratua: (2016)

Stand out from the crowd secrets to crafting a winning company identity /
nork: Lipe, Jay B.
Argitaratua: (2006)

Nurturing corporate excellence : glimpses of quality challenges and management in contemporary corporate Africa /
nork: Marwa, Simmy M.
Argitaratua: (2014)

Brandscendence three essential elements of enduring brands /
nork: Clark, Kevin A.
Argitaratua: (2004)

Brand Hollywood /
nork: Grainage, Paul
Argitaratua: (2008)

Brands and branding
Argitaratua: (2003)

European business and brand building
Argitaratua: (2012)

An investigation of the roles and functions of public relations in selected state corporations /
nork: Muthee, Timothy
Argitaratua: (2016)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
nork: Taylor, David, 1964-
Argitaratua: (2004)

Corporate cultures and global brands
Argitaratua: (2004)

The business of brands
nork: Miller, Jon, 1971-
Argitaratua: (2004)

Corporate image building in the service sector : a study of passenger knowledge and perceptions of Kenya airways /
nork: Nyaga, Rahab Njeri
Argitaratua: (2000)

Strategic brand management : building, measuring, and managing brand equity /
nork: Keller, Kevin Lane, 1956-
Argitaratua: (2008)

The public relations handbook /
Argitaratua: (2012)

Integrated branding becoming brand-driven through companywide action /
nork: LePla, F. Joseph, 1955-
Argitaratua: (1999)

Brand zero : the complete branding guide for start-ups /
nork: Tai, Jacky
Argitaratua: (2014)

The brand gym a practical workout to gain and retain brand leadership /
nork: Taylor, David, 1964-
Argitaratua: (2010)

Corporate culture and performance /
nork: Kotter, John P, 1947-
Argitaratua: (1992)

The impact of Uganda's mobile phone industry's communication of change on their corporate image : a study of the Makerere university secretarial students /
nork: Watendwa, Godfrey S.K
Argitaratua: (2007)

Encyclopaedia of brand equity management.
Argitaratua: (2009)