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Corporate reputation managing opportunities and threats /

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Awdur Corfforaethol:	ebrary, Inc
Awduron Eraill:	Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	Farnham, England ; Burlington, Vt. : Gower, c2011.
Pynciau:	Corporate image. Brand name products > Management. Corporations > Public relations. Organizational effectiveness. Performance > Management. Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

How to measure and manage your corporate reputation
gan: Hannington, Terry
Cyhoeddwyd: (2004)

The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
gan: Kuria, N. Wairimu
Cyhoeddwyd: (2010)

Managing corporate reputation a specially commissioned report /
gan: Dalton, John M., 1942-
Cyhoeddwyd: (2003)

Brand anarchy managing corporate reputation /
gan: Earl, Steve
Cyhoeddwyd: (2012)

Trust the brand corporate reputation management in private banking /
gan: Knipp, Verena A.
Cyhoeddwyd: (2009)

Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
gan: Haywood, Roger
Cyhoeddwyd: (2005)

Corporate reputation management among international non-governmental organizations (INGOs) operating in Kenya /
gan: Makuyu-Mwania, Linda Nkirote
Cyhoeddwyd: (2007)

Connective branding building brand equity in a demanding world /
gan: Fisher-Buttinger, Claudia
Cyhoeddwyd: (2008)

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
gan: Hatch, Mary Jo
Cyhoeddwyd: (2008)

Perceptions of the effect of corruption on corporate image : a study of selected programme sub-implementers (PSI's) of the National Aids Control Council in Machakos county /
gan: Apondi, Mary Gorety
Cyhoeddwyd: (2014)

Brand, identity and corporate reputation /
Cyhoeddwyd: (2015)

Teachers perceptions of the corporate communication functions at the Teachers Service Commission /
gan: Muutu, Victoria Nthambi
Cyhoeddwyd: (2008)

Exploring online management : a study of corporate communications executives from companies listed in the Nairobi securities exchange 20-share index /
gan: Omeda, Catherine Odero
Cyhoeddwyd: (2016)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
gan: J., Tatiana Soto
Cyhoeddwyd: (2008)

Perception of the public relations function by the internal publics in selected corporates in Nairobi /
gan: Oyuke, Mary A.
Cyhoeddwyd: (2011)

How nonprofit organizations in Kenya built and manage their corporate image /
gan: Waudo, Douglas
Cyhoeddwyd: (2012)

Effective apology mending fences, building bridges, and restoring trust /
gan: Kador, John
Cyhoeddwyd: (2009)

Corporate community relations the principle of the neighbor of choice /
gan: Burke, Edmund M.
Cyhoeddwyd: (1999)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
gan: Martinez Onaindia, Carlos
Cyhoeddwyd: (2013)

Exploring the alignment of self, projected and perceived image on holistic image : a case of Tanari trust /
gan: Mbogo, Grace M.
Cyhoeddwyd: (2013)

Negative publicity on publics' perception of corporate image : a case of G4S Kenya limited /
gan: Nandwa, Eva Chiteri
Cyhoeddwyd: (2016)

Stand out from the crowd secrets to crafting a winning company identity /
gan: Lipe, Jay B.
Cyhoeddwyd: (2006)

Nurturing corporate excellence : glimpses of quality challenges and management in contemporary corporate Africa /
gan: Marwa, Simmy M.
Cyhoeddwyd: (2014)

Brandscendence three essential elements of enduring brands /
gan: Clark, Kevin A.
Cyhoeddwyd: (2004)

Brand Hollywood /
gan: Grainage, Paul
Cyhoeddwyd: (2008)

Brands and branding
Cyhoeddwyd: (2003)

European business and brand building
Cyhoeddwyd: (2012)

An investigation of the roles and functions of public relations in selected state corporations /
gan: Muthee, Timothy
Cyhoeddwyd: (2016)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
gan: Taylor, David, 1964-
Cyhoeddwyd: (2004)

Corporate cultures and global brands
Cyhoeddwyd: (2004)

The business of brands
gan: Miller, Jon, 1971-
Cyhoeddwyd: (2004)

Corporate image building in the service sector : a study of passenger knowledge and perceptions of Kenya airways /
gan: Nyaga, Rahab Njeri
Cyhoeddwyd: (2000)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2008)

The public relations handbook /
Cyhoeddwyd: (2012)

Integrated branding becoming brand-driven through companywide action /
gan: LePla, F. Joseph, 1955-
Cyhoeddwyd: (1999)

Brand zero : the complete branding guide for start-ups /
gan: Tai, Jacky
Cyhoeddwyd: (2014)

The brand gym a practical workout to gain and retain brand leadership /
gan: Taylor, David, 1964-
Cyhoeddwyd: (2010)

The impact of Uganda's mobile phone industry's communication of change on their corporate image : a study of the Makerere university secretarial students /
gan: Watendwa, Godfrey S.K
Cyhoeddwyd: (2007)

Thinker, faker, spinner, spy corporate PR and the assault on democracy /
Cyhoeddwyd: (2007)

Managing corporate communications in the age of restructuring, crisis, and litigation : revisiting groupthink in the boardroom /
gan: Silver, David, 1954-
Cyhoeddwyd: (2014)