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Money games profiting from the convergence of sports and entertainment /

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Detalhes bibliográficos
Autor principal: Carter, David M., 1964-
Autor Corporativo: ebrary, Inc
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Stanford, Calif. : Stanford Business Books, 2011.
Assuntos:
Sports > Economic aspects.
Sports > Economic aspects > United States.
Sports > Social aspects.
Sports > Social aspects > United States.
Electronic books.
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • Television content
  • Video gaming
  • Athlete branding
  • The Internet
  • Mobile technology
  • Gambling
  • Sports anchored development
  • Venue technology
  • Corporate marketing.

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