Business analytics for sales and marketing managers how to compete in the information age /

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

Полное описание

Библиографические подробности

Главный автор:	Laursen, Gert H. N.
Соавтор:	ebrary, Inc
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Hoboken [N.J.] : John Wiley & Sons, 2011.
Серии:	Wiley and SAS business series ; 41.
Предметы:	Consumers' preferences > Research. Consumers > Research. Electronic books.
Online-ссылка:	An electronic book accessible through the World Wide Web; click to view
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!