Business analytics for sales and marketing managers how to compete in the information age /

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

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Xehetasun bibliografikoak

Egile nagusia:	Laursen, Gert H. N.
Erakunde egilea:	ebrary, Inc
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Hoboken [N.J.] : John Wiley & Sons, 2011.
Saila:	Wiley and SAS business series ; 41.
Gaiak:	Consumers' preferences > Research. Consumers > Research. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!