Business analytics for sales and marketing managers how to compete in the information age /

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

詳細記述

保存先:
書誌詳細
第一著者: Laursen, Gert H. N.
団体著者: ebrary, Inc
フォーマット: 電子媒体 eBook
言語:英語
出版事項: Hoboken [N.J.] : John Wiley & Sons, 2011.
シリーズ:Wiley and SAS business series ; 41.
主題:
オンライン・アクセス:An electronic book accessible through the World Wide Web; click to view
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