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Business analytics for sales and marketing managers how to compete in the information age /

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

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Xehetasun bibliografikoak
Egile nagusia:	Laursen, Gert H. N.
Erakunde egilea:	ebrary, Inc
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Hoboken [N.J.] : John Wiley & Sons, 2011.
Saila:	Wiley and SAS business series ; 41.
Gaiak:	Consumers' preferences > Research. Consumers > Research. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Preference pollution how markets create the desires we dislike /
nork: George, David (David L.)
Argitaratua: (2004)

Factors influencing the type of vehicle purchase decisions in Kenya : a case of new motor vehicle buyers in Nairobi County /
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Argitaratua: (2016)

Behavioral marketing : delivering personalized experiences at scale /
nork: Walters, Dave, 1968-
Argitaratua: (2015)

Who's buying by age /
Argitaratua: (2013)

Preference, value, choice, and welfare
nork: Hausman, Daniel M., 1947-
Argitaratua: (2012)

Accounting for tastes
nork: Becker, Gary S. (Gary Stanley), 1930-
Argitaratua: (1996)

Consumer research : introspective essays on the study of consumption /
nork: Holbrook, Morris B.
Argitaratua: (1995)

Consumer empowerment
Argitaratua: (2006)

Who's buying by race and hispanic origin.
Argitaratua: (2015)

Consumer value a framework for analysis and research /
Argitaratua: (1999)

The tyranny of the market why you can't always get what you want /
nork: Waldfogel, Joel, 1962-
Argitaratua: (2007)

Consumer satisfaction advancements in theory, modeling, and empirical findings /
nork: Peluso, Alessandro M., 1978-
Argitaratua: (2011)

Consumer behaviour and marketing research (text and cases) /
nork: Nair, Suja R.
Argitaratua: (2009)

Consumer psychology : a study guide to qualitative research methods /
nork: Hackett, Paul, 1960-, et al.
Argitaratua: (2016)

An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful /
nork: König, Martin
Argitaratua: (2012)

Issues of representation and qualitative marketing research
Argitaratua: (2003)

New paths to thick descriptions innovativeness in data collection and interpretation /
Argitaratua: (2005)

Consumer behavior and marketing action /
nork: Assael, Henry
Argitaratua: (1998)

Who's buying by race and hispanic origin /
Argitaratua: (2013)

Behavioral pricing
Argitaratua: (2005)

Consumer behavior /
nork: Engel, James F.
Argitaratua: (1982)

Consumer behavior /
nork: Engel, James F.
Argitaratua: (1978)

Consumer behavior /
nork: Engel, James F.
Argitaratua: (1973)

Modern analysis of customer surveys with applications using R /
Argitaratua: (2011)

Managing customer relationships a strategic framework /
nork: Peppers, Don
Argitaratua: (2011)

Managing customer experience and relationships : a strategic framework /
nork: Peppers, Don, et al.
Argitaratua: (2017)

Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
nork: Freed, Larry
Argitaratua: (2013)

Explaining buyer behavior central concepts and philosophy of science issues /
nork: O'Shaughnessy, John, 1927-
Argitaratua: (1992)

The joyless economy the psychology of human satisfaction /
nork: Scitovsky, Tibor
Argitaratua: (1992)

Consumer behavior /
nork: Schiffman, Leon G, et al.
Argitaratua: (2015)

Conquering consumerspace marketing strategies for a branded world /
nork: Solomon, Michael R.
Argitaratua: (2003)

Consumer boycotts effecting change through the marketplace and the media /
nork: Friedman, Monroe
Argitaratua: (1999)

Let them eat cake marketing luxury to the masses-as well as the classes /
nork: Danziger, Pamela N.
Argitaratua: (2005)

The consistent consumer predicting future behavior through lasting values /
nork: Beller, Ken
Argitaratua: (2005)

Consumer behavior : concepts and applications /
nork: Loudon, David L.
Argitaratua: (1984)

Consumer behavior /
nork: Schiffman, Leon G.
Argitaratua: (2007)

Consumer behavior /
nork: Schiffman, Leon G.
Argitaratua: (1997)

Consumer behavior /
nork: Schiffman, Leon G.
Argitaratua: (2004)

How to market to women online case studies, tips and tactics.
Argitaratua: (2003)

Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /
nork: Allen, Danica R., 1959-
Argitaratua: (2004)