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Business analytics for sales and marketing managers how to compete in the information age /

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Laursen, Gert H. N.
Συγγραφή απο Οργανισμό/Αρχή:	ebrary, Inc
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	Hoboken [N.J.] : John Wiley & Sons, 2011.
Σειρά:	Wiley and SAS business series ; 41.
Θέματα:	Consumers' preferences > Research. Consumers > Research. Electronic books.
Διαθέσιμο Online:	An electronic book accessible through the World Wide Web; click to view
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

Preference pollution how markets create the desires we dislike /
από: George, David (David L.)
Έκδοση: (2004)

Factors influencing the type of vehicle purchase decisions in Kenya : a case of new motor vehicle buyers in Nairobi County /
από: Weche, Barnabas Reuben
Έκδοση: (2016)

Behavioral marketing : delivering personalized experiences at scale /
από: Walters, Dave, 1968-
Έκδοση: (2015)

Who's buying by age /
Έκδοση: (2013)

Preference, value, choice, and welfare
από: Hausman, Daniel M., 1947-
Έκδοση: (2012)

Accounting for tastes
από: Becker, Gary S. (Gary Stanley), 1930-
Έκδοση: (1996)

Consumer research : introspective essays on the study of consumption /
από: Holbrook, Morris B.
Έκδοση: (1995)

Consumer empowerment
Έκδοση: (2006)

Consumer value a framework for analysis and research /
Έκδοση: (1999)

Who's buying by race and hispanic origin.
Έκδοση: (2015)

The tyranny of the market why you can't always get what you want /
από: Waldfogel, Joel, 1962-
Έκδοση: (2007)

Consumer satisfaction advancements in theory, modeling, and empirical findings /
από: Peluso, Alessandro M., 1978-
Έκδοση: (2011)

Consumer behaviour and marketing research (text and cases) /
από: Nair, Suja R.
Έκδοση: (2009)

Consumer psychology : a study guide to qualitative research methods /
από: Hackett, Paul, 1960-, κ.ά.
Έκδοση: (2016)

Issues of representation and qualitative marketing research
Έκδοση: (2003)

An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful /
από: König, Martin
Έκδοση: (2012)

New paths to thick descriptions innovativeness in data collection and interpretation /
Έκδοση: (2005)

Consumer behavior and marketing action /
από: Assael, Henry
Έκδοση: (1998)

Who's buying by race and hispanic origin /
Έκδοση: (2013)

Consumer behavior /
από: Engel, James F.
Έκδοση: (1982)

Consumer behavior /
από: Engel, James F.
Έκδοση: (1978)

Consumer behavior /
από: Engel, James F.
Έκδοση: (1973)

Behavioral pricing
Έκδοση: (2005)

Modern analysis of customer surveys with applications using R /
Έκδοση: (2011)

Managing customer relationships a strategic framework /
από: Peppers, Don
Έκδοση: (2011)

Managing customer experience and relationships : a strategic framework /
από: Peppers, Don, κ.ά.
Έκδοση: (2017)

Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
από: Freed, Larry
Έκδοση: (2013)

Consumer behavior /
από: Schiffman, Leon G, κ.ά.
Έκδοση: (2015)

Explaining buyer behavior central concepts and philosophy of science issues /
από: O'Shaughnessy, John, 1927-
Έκδοση: (1992)

The joyless economy the psychology of human satisfaction /
από: Scitovsky, Tibor
Έκδοση: (1992)

Conquering consumerspace marketing strategies for a branded world /
από: Solomon, Michael R.
Έκδοση: (2003)

Consumer boycotts effecting change through the marketplace and the media /
από: Friedman, Monroe
Έκδοση: (1999)

Let them eat cake marketing luxury to the masses-as well as the classes /
από: Danziger, Pamela N.
Έκδοση: (2005)

Consumer behavior /
από: Schiffman, Leon G.
Έκδοση: (2007)

Consumer behavior /
από: Schiffman, Leon G.
Έκδοση: (2004)

Consumer behavior : concepts and applications /
από: Loudon, David L.
Έκδοση: (1984)

Consumer behavior /
από: Schiffman, Leon G.
Έκδοση: (1997)

The consistent consumer predicting future behavior through lasting values /
από: Beller, Ken
Έκδοση: (2005)

How to market to women online case studies, tips and tactics.
Έκδοση: (2003)

Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /
από: Allen, Danica R., 1959-
Έκδοση: (2004)