Business analytics for sales and marketing managers how to compete in the information age /

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Laursen, Gert H. N.
Müşterek Yazar: ebrary, Inc
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Hoboken [N.J.] : John Wiley & Sons, 2011.
Seri Bilgileri:Wiley and SAS business series ; 41.
Konular:
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!

MARC

LEADER 00000nam a2200000 a 4500
001 0000131502
005 20171002061104.0
006 m u
007 cr cn|||||||||
008 101129s2011 njua sb 001 0 eng d
010 |z  2010050384 
020 |z 9780470912867 (hardback) 
020 |z 9781118030370 (e-book) 
020 |z 9781118030387 (e-book) 
020 |z 9781118030363 (e-book) 
035 |a (CaPaEBR)ebr10454755 
035 |a (OCoLC)717296569 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.32  |b .L38 2011eb 
082 0 4 |a 658.8/34  |2 22 
100 1 |a Laursen, Gert H. N. 
245 1 0 |a Business analytics for sales and marketing managers  |h [electronic resource] :  |b how to compete in the information age /  |c Gert H.N. Laursen. 
260 |a Hoboken [N.J.] :  |b John Wiley & Sons,  |c 2011. 
300 |a xiii, 242 p. :  |b ill. 
490 1 |a Wiley and SAS business series ;  |v 41 
504 |a Includes bibliographical references and index. 
520 |a "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--  |c Provided by publisher. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2011.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Consumers' preferences  |x Research. 
650 0 |a Consumers  |x Research. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
830 0 |a Wiley and SAS business series ;  |v 41. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10454755  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 120651  |d 120651