Vision aids in America a social history of eyewear and sight correction since 1900 /

"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marke...

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Библиографические подробности
Главный автор: Segrave, Kerry, 1944-
Соавтор: ebrary, Inc
Формат: Электронный ресурс eКнига
Язык:английский
Опубликовано: Jefferson, N.C. : McFarland & Company, 2011.
Предметы:
Online-ссылка:An electronic book accessible through the World Wide Web; click to view
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Оглавление:
  • The years prior to 1900
  • Medical advice, lore and oddities
  • Children and the needy
  • Fashion and style
  • Marketing
  • Women
  • Image, psychology, experiments
  • Statistics
  • Optometry laws
  • Price-fixing, scams, retailing
  • Contact lens
  • Sunglasses.