Vision aids in America a social history of eyewear and sight correction since 1900 /
"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marke...
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| Glavni autor: | |
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| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Jefferson, N.C. :
McFarland & Company,
2011.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Sadržaj:
- The years prior to 1900
- Medical advice, lore and oddities
- Children and the needy
- Fashion and style
- Marketing
- Women
- Image, psychology, experiments
- Statistics
- Optometry laws
- Price-fixing, scams, retailing
- Contact lens
- Sunglasses.