Vision aids in America a social history of eyewear and sight correction since 1900 /

"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marke...

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书目详细资料
主要作者: Segrave, Kerry, 1944-
企业作者: ebrary, Inc
格式: 电子 电子书
语言:英语
出版: Jefferson, N.C. : McFarland & Company, 2011.
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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实物特征
总结:"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
实物描述:v, 212 p. : ill.
参考书目:Includes bibliographical references and index.