Achieving excellence in fundraising
"Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising...
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| Соавтор: | |
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| Другие авторы: | , , , , |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
San Francisco, Calif. :
Jossey-Bass,
2011.
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| Редактирование: | 3rd ed. |
| Серии: | Essential texts for nonprofit and public leadership and management
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- pt. 1. Fundraising : the art of relationship building
- pt. 2. Structuring your fundraising
- pt. 3. Discovering what donors value
- pt. 4. The art of solicitation and stewardship
- pt. 5. Involving volunteers in fundraising
- pt. 6. Managing the fundraising process
- pt. 7. Ethics and accountability
- pt. 8. Your career in fundraising.