Successfully marketing clinical trial results winning in the healthcare business /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Aldershot, England ; Burlington, Vt. :
Gower,
2006.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 060725s2006 enkac sb 000 0 eng d | ||
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| 020 | |z 9780566086434 (alk. paper) | ||
| 020 | |z 0566086433 (alk. paper) | ||
| 020 | |z 9781409427605 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10438443 | ||
| 035 | |a (OCoLC)757821437 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD9665.5 |b .U43 2006eb |
| 082 | 0 | 4 | |a 615.1068/8 |2 22 |
| 100 | 1 | |a Umbach, Günter. | |
| 245 | 1 | 0 | |a Successfully marketing clinical trial results |h [electronic resource] : |b winning in the healthcare business / |c Günter Umbach. |
| 260 | |a Aldershot, England ; |a Burlington, Vt. : |b Gower, |c 2006. | ||
| 300 | |a xiii, 198 p. : |b col. ill., port. | ||
| 504 | |a Includes bibliographical references (p. [197]-198). | ||
| 505 | 2 | |a Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Drugs |x Marketing. | |
| 650 | 0 | |a Drugs |x Testing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10438443 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 118642 |d 118642 | ||