Brand relevance making competitors irrelevant /

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...

Полное описание

Библиографические подробности

Главный автор:	Aaker, David A.
Соавтор:	ebrary, Inc
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	San Francisco, Calif. : Jossey-Bass, c2011.
Редактирование:	1st ed.
Серии:	Jossey-Bass business & management series.
Предметы:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Online-ссылка:	An electronic book accessible through the World Wide Web; click to view
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!