Brand relevance making competitors irrelevant /

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...

Volledige beschrijving

Bibliografische gegevens

Hoofdauteur:	Aaker, David A.
Coauteur:	ebrary, Inc
Formaat:	Elektronisch E-boek
Taal:	Engels
Gepubliceerd in:	San Francisco, Calif. : Jossey-Bass, c2011.
Editie:	1st ed.
Reeks:	Jossey-Bass business & management series.
Onderwerpen:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Online toegang:	An electronic book accessible through the World Wide Web; click to view
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!