Brand relevance making competitors irrelevant /

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...

Disgrifiad llawn

Manylion Llyfryddiaeth

Prif Awdur:	Aaker, David A.
Awdur Corfforaethol:	ebrary, Inc
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	San Francisco, Calif. : Jossey-Bass, c2011.
Rhifyn:	1st ed.
Cyfres:	Jossey-Bass business & management series.
Pynciau:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!