Brand NFL making and selling America's favorite sport /

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Dades bibliogràfiques
Autor principal:	Oriard, Michael
Autor corporatiu:	ebrary, Inc
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Chapel Hill, N.C. : University of North Carolina Press, 2007.
Matèries:	National Football League. Football > United States > Marketing. Football > United States > Management. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
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007	cr cn\|\|\|\|\|\|\|\|\|
008	101208s2007 ncu sb 001 0 eng d
010			\|z 2007008867
020			\|z 9780807871560 (pbk.: alk. paper)
020			\|z 9780807831427 (cloth: alk. paper)
020			\|z 9780807899656 (e-book)
035			\|a (CaPaEBR)ebr10425422
035			\|a (OCoLC)694145906
040			\|a CaPaEBR \|c CaPaEBR
043			\|a n-us---
050	1	4	\|a GV954.3 \|b .O75 2007eb
100	1		\|a Oriard, Michael.
245	1	0	\|a Brand NFL \|h [electronic resource] : \|b making and selling America's favorite sport / \|c Michael Oriard ; with a new afterword by the author.
260			\|a Chapel Hill, N.C. : \|b University of North Carolina Press, \|c 2007.
300			\|a 332 p.
504			\|a Includes bibliographical references and index.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2010. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
610	2	0	\|a National Football League.
650		0	\|a Football \|z United States \|x Marketing.
650		0	\|a Football \|z United States \|x Management.
655		7	\|a Electronic books. \|2 local
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10425422 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 116530 \|d 116530