Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
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| Autor principal: | |
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| Autor Corporativo: | |
| Outros Autores: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Singapore :
World Scientific,
2010.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing
- pt. 3. Promotion Bob-- contributions to sales promotions
- pt. 4. Big Bob-- Contributions that were industry-changing.