Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
保存先:
| 第一著者: | |
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| 団体著者: | |
| その他の著者: | |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Singapore :
World Scientific,
2010.
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| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
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目次:
- pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing
- pt. 3. Promotion Bob-- contributions to sales promotions
- pt. 4. Big Bob-- Contributions that were industry-changing.