Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
Spremljeno u:
| Glavni autor: | |
|---|---|
| Autor kompanije: | |
| Daljnji autori: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Singapore :
World Scientific,
2010.
|
| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
Sadržaj:
- pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing
- pt. 3. Promotion Bob-- contributions to sales promotions
- pt. 4. Big Bob-- Contributions that were industry-changing.