Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
Sábháilte in:
| Príomhchruthaitheoir: | |
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| Údar corparáideach: | |
| Rannpháirtithe: | |
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Singapore :
World Scientific,
2010.
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| Ábhair: | |
| Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Clár na nÁbhar:
- pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing
- pt. 3. Promotion Bob-- contributions to sales promotions
- pt. 4. Big Bob-- Contributions that were industry-changing.