The message matters the economy and presidential campaigns /
Gardado en:
| Autor Principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Princeton, N.J. :
Princeton University Press,
c2009.
|
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Table of Contents:
- Presidential campaigns
- How and why campaigns matter
- Context matters : a campaign typology
- The media disconnect : media and candidate messages
- The message matters : candidate-level tests of the theory
- The message matters : microlevel tests of the theory
- Candidates creating context.