The message matters the economy and presidential campaigns /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Princeton, N.J. :
Princeton University Press,
c2009.
|
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Tabl Cynhwysion:
- Presidential campaigns
- How and why campaigns matter
- Context matters : a campaign typology
- The media disconnect : media and candidate messages
- The message matters : candidate-level tests of the theory
- The message matters : microlevel tests of the theory
- Candidates creating context.