The networked nonprofit connecting with social media to drive change /
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have...
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| Главный автор: | |
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| Соавтор: | |
| Другие авторы: | |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
San Francisco :
Jossey-Bass,
c2010.
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| Редактирование: | 1st ed. |
| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- Introducing networked nonprofits
- Nonprofit challenges and trends
- Understanding social networks
- Creating a social culture
- Listening, engaging, and building relationships
- Building trust through transparency
- Making nonprofit organizations simpler
- Working with crowds
- Learning loops
- From friending to funding
- Governing through networks.