Channel management and retail marketing
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai :
Himalaya Pub. House,
2010.
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| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- section 1. Physical distribution and channel management
- section 2. Retail marketing management.