Imagem da capa

Código QR

Consumer behaviour and marketing research (text and cases) /

Na minha lista:

Detalhes bibliográficos
Autor principal:	Nair, Suja R.
Autor Corporativo:	ebrary, Inc
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Mumbai [India] : Himalaya Pub. House, 2009.
Edição:	Rev. ed.
Assuntos:	Consumer behavior. Marketing research. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Consumer behavior and marketing action /
Por: Assael, Henry
Publicado em: (1998)

Consumer behavior /
Por: Engel, James F.
Publicado em: (1982)

Consumer behavior /
Por: Engel, James F.
Publicado em: (1978)

Consumer behavior /
Por: Engel, James F.
Publicado em: (1973)

Consumer behavior /
Por: Schiffman, Leon G, et al.
Publicado em: (2015)

Consumer research : introspective essays on the study of consumption /
Por: Holbrook, Morris B.
Publicado em: (1995)

Consumer empowerment
Publicado em: (2006)

Consumer value a framework for analysis and research /
Publicado em: (1999)

Contemporary marketing and consumer behavior : an anthropological sourcebook /
Por: Sherry, John F.
Publicado em: (1995)

Marketplace behaviour of Malaysian consumers
Publicado em: (2006)

An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful /
Por: König, Martin
Publicado em: (2012)

Marketing research
Por: Nair, Suja R.
Publicado em: (2009)

Consumer behaviour and advertising management
Por: Khan, Matin A.
Publicado em: (2006)

Consumers /
Por: Arnould, Eric [et al]
Publicado em: (2004)

Behavioral pricing
Publicado em: (2005)

Consumer behavior : implications for marketing strategy /
Por: Hawkins, Del I.
Publicado em: (1983)

Consumer satisfaction advancements in theory, modeling, and empirical findings /
Por: Peluso, Alessandro M., 1978-
Publicado em: (2011)

Understanding green consumer behavior a qualitative cognitive approach /
Por: Wagner, Sigmund A., 1966-
Publicado em: (1997)

Consumer behavior : implications for marketing strategy /
Por: Hawkins, Del. I.
Publicado em: (1989)

Consumer behavior : implications for marketing strategy /
Por: Hawkins, Del L.
Publicado em: (1986)

Effective marketing : creating and keeping customers /
Por: Zikmund, William G.
Publicado em: (1995)

Effective marketing : creating and keeping customers /
Por: Zikmund, William G.
Publicado em: (1995)

Consumer behavior /
Por: Schiffman, Leon G.
Publicado em: (2004)

Consumer behavior /
Por: Schiffman, Leon G.
Publicado em: (2007)

Consumer behavior /
Por: Schiffman, Leon G.
Publicado em: (1997)

Explaining buyer behavior central concepts and philosophy of science issues /
Por: O'Shaughnessy, John, 1927-
Publicado em: (1992)

Marketing management /
Por: Kotler, Philip
Publicado em: (2009)

Consumer behavior : buying, having and being /
Por: Solomon, Michael R.
Publicado em: (2011)

Consumer behavior : a European perspective /
Por: Solomon, Michael R.
Publicado em: (2002)

Consumer behavior : buying, having, and being /
Por: Solomon, Michael R.
Publicado em: (1996)

Entrepreneur magazine's 103 start-up marketing tips
Por: Lesonsky, Rieva
Publicado em: (2001)

Consumer behavior
Publicado em: (2009)

Consumer behavior /
Por: Engel. James F.
Publicado em: (1973)

Consumer behavior
Por: Kumra, Rajeev
Publicado em: (2007)

Understanding the consumer
Por: Szmigin, Isabelle
Publicado em: (2003)

Preference pollution how markets create the desires we dislike /
Por: George, David (David L.)
Publicado em: (2004)

The consistent consumer predicting future behavior through lasting values /
Por: Beller, Ken
Publicado em: (2005)

Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
Por: Tank, Armin
Publicado em: (2014)

Issues of representation and qualitative marketing research
Publicado em: (2003)

Cracking the code leveraging consumer psychology to drive profitability /
Publicado em: (2011)