Principles of marketing
Bewaard in:
| Hoofdauteur: | |
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| Coauteur: | |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Mumbai :
Himalaya Pub. House,
2010.
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| Editie: | Rev. ed. |
| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Inhoudsopgave:
- unit 1. Marketing and core concepts
- unit 2. Marketing environment (micro & macro)
- unit 3. Developing the marketing mix-II (indirect & price)
- unit 4. Developing the marketing mix-II (promotion & distribution)
- unit 5. Marketing in the digital age.