Principles of marketing
Saved in:
| Hovedforfatter: | |
|---|---|
| Institution som forfatter: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Mumbai :
Himalaya Pub. House,
2010.
|
| Udgivelse: | Rev. ed. |
| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
Indholdsfortegnelse:
- unit 1. Marketing and core concepts
- unit 2. Marketing environment (micro & macro)
- unit 3. Developing the marketing mix-II (indirect & price)
- unit 4. Developing the marketing mix-II (promotion & distribution)
- unit 5. Marketing in the digital age.