Street-smart advertising how to win the battle of the buzz /
Saved in:
| 主要作者: | |
|---|---|
| 企業作者: | |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Lanham, Md. :
Rowman & Littlefield Publishers,
2010.
|
| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
書本目錄:
- Rev up your thinking with creative stimulation
- Play with typography's multiple personalities
- Ebrace type as a design element
- Master the design elements
- Connect with your audience through powerful writing
- Spark the creative process for focused campaign strategies
- Take charge of the design principles
- Explore the power of color psychology
- Discover exciting, strategy-based ads and campaigns
- Learn the latest through inventive case studies with impressive results
- See which self-promotions really work
- Be inspired by creative tips from conceptual thinkers.