Street-smart advertising how to win the battle of the buzz /

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Berman, Margo, 1947-
Údar corparáideach: ebrary, Inc
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Lanham, Md. : Rowman & Littlefield Publishers, 2010.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • Rev up your thinking with creative stimulation
  • Play with typography's multiple personalities
  • Ebrace type as a design element
  • Master the design elements
  • Connect with your audience through powerful writing
  • Spark the creative process for focused campaign strategies
  • Take charge of the design principles
  • Explore the power of color psychology
  • Discover exciting, strategy-based ads and campaigns
  • Learn the latest through inventive case studies with impressive results
  • See which self-promotions really work
  • Be inspired by creative tips from conceptual thinkers.