Innovation and marketing in the video game industry avoiding the performance trap /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham [Surrey, England] :
Gower,
c2010.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002060538.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 100106s2010 enk sb 001 0 eng | ||
| 010 | |z 2009052395 | ||
| 020 | |z 9780566091674 (hbk. : alk. paper) | ||
| 020 | |z 9780566091681 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10392158 | ||
| 035 | |a (OCoLC)649909015 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD9993.E452 |b W47 2010eb |
| 082 | 0 | 4 | |a 794.8068/8 |2 22 |
| 100 | 1 | |a Wesley, David T. A. | |
| 245 | 1 | 0 | |a Innovation and marketing in the video game industry |h [electronic resource] : |b avoiding the performance trap / |c David Wesley and Gloria Barczak. |
| 260 | |a Farnham [Surrey, England] : |b Gower, |c c2010. | ||
| 300 | |a xiv, 262 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2010. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Video games industry. | |
| 650 | 0 | |a Video games |x Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Barczak, Gloria. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10392158 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 111627 |d 111627 | ||