In defense of negativity attack ads in presidential campaigns /
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| 主要作者: | |
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| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Chicago :
University of Chicago Press,
2006.
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| 丛编: | Studies in communication, media, and public opinion.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- The need for negativity: an introduction
- Assessing negativity
- The information environment and negativity
- Evaluating character attacks
- Evaluating the content of negative and positive issue appeals
- Dragging the truth into the gutter? The news media, negativity
- And the 1988 campaign
- Negativity, democracy, and the political system.