In defense of negativity attack ads in presidential campaigns /
-д хадгалсан:
Үндсэн зохиолч: | |
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Байгууллагын зохиогч: | |
Формат: | Цахим Цахим ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
Chicago :
University of Chicago Press,
2006.
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Цуврал: | Studies in communication, media, and public opinion.
|
Нөхцлүүд: | |
Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- The need for negativity: an introduction
- Assessing negativity
- The information environment and negativity
- Evaluating character attacks
- Evaluating the content of negative and positive issue appeals
- Dragging the truth into the gutter? The news media, negativity
- And the 1988 campaign
- Negativity, democracy, and the political system.