In defense of negativity attack ads in presidential campaigns /
Guardado en:
| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
Chicago :
University of Chicago Press,
2006.
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| Colección: | Studies in communication, media, and public opinion.
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| Materias: | |
| Acceso en línea: | An electronic book accessible through the World Wide Web; click to view |
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Tabla de Contenidos:
- The need for negativity: an introduction
- Assessing negativity
- The information environment and negativity
- Evaluating character attacks
- Evaluating the content of negative and positive issue appeals
- Dragging the truth into the gutter? The news media, negativity
- And the 1988 campaign
- Negativity, democracy, and the political system.