In defense of negativity attack ads in presidential campaigns /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Geer, John Gray
Awdur Corfforaethol: ebrary, Inc
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Chicago : University of Chicago Press, 2006.
Cyfres:Studies in communication, media, and public opinion.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • The need for negativity: an introduction
  • Assessing negativity
  • The information environment and negativity
  • Evaluating character attacks
  • Evaluating the content of negative and positive issue appeals
  • Dragging the truth into the gutter? The news media, negativity
  • And the 1988 campaign
  • Negativity, democracy, and the political system.