In defense of negativity attack ads in presidential campaigns /
Wedi'i Gadw mewn:
Prif Awdur: | |
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Awdur Corfforaethol: | |
Fformat: | Electronig eLyfr |
Iaith: | Saesneg |
Cyhoeddwyd: |
Chicago :
University of Chicago Press,
2006.
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Cyfres: | Studies in communication, media, and public opinion.
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Pynciau: | |
Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Tabl Cynhwysion:
- The need for negativity: an introduction
- Assessing negativity
- The information environment and negativity
- Evaluating character attacks
- Evaluating the content of negative and positive issue appeals
- Dragging the truth into the gutter? The news media, negativity
- And the 1988 campaign
- Negativity, democracy, and the political system.