Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /
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| Hoofdauteur: | |
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| Coauteur: | |
| Andere auteurs: | , |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Hoboken, N.J. :
Wiley Pub., Inc.,
2010.
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| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
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Inhoudsopgave:
- pt. 1. Competing for customers on the Web
- pt. 2. Google Analytics essentials
- pt. 3. Controlling costs and planning profits
- pt. 4. Growing organic search and conversions
- pt. 5. Extending Google Analytics
- pt. 6. Appendixes.