Código QR

Handbook of brand relationships

Na minha lista:

Detalhes bibliográficos
Corporate Authors:	Society for Consumer Psychology, ebrary, Inc
Outros Autores:	MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Armonk, N.Y. : M.E. Sharpe, c2009.
Assuntos:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Brand imitation
Por: Kaptan, S. S.
Publicado em: (2010)

The experience effect engage your customers with a consistent and memorable brand experience /
Por: Joseph, Jim, 1963-
Publicado em: (2010)

Romancing the brand : how brands create strong, intimate relationships with customers /
Por: Halloran, Tim, 1969-
Publicado em: (2014)

You are the brand
Por: Adubato, Steve
Publicado em: (2011)

Handbook of brand semiotics /
Publicado em: (2015)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
Por: Vincent, Laurence
Publicado em: (2012)

Brand advocates turning enthusiastic customers into a powerful marketing force /
Por: Fuggetta, Rob
Publicado em: (2012)

Perspectives on branding
Por: Miletsky, Jason I.
Publicado em: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Publicado em: (2012)

Rethinking prestige branding : secrets of the ueber-brands /
Por: Schaefer, Wolfgang, et al.
Publicado em: (2015)

Igniting the brand strategies that have shot brands to success /
Por: Cahill, Jonathan
Publicado em: (2008)

Brand zero : the complete branding guide for start-ups /
Por: Tai, Jacky
Publicado em: (2014)

What great brands do : the seven brand-building principles that separate the best from the rest /
Por: Yohn, Denise Lee, 1967-
Publicado em: (2014)

60-minute brand strategist the essential brand book for marketing professionals /
Por: Mootee, Idris, 1958-
Publicado em: (2013)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
Por: Githinji, Kennedy Gakuru
Publicado em: (2011)

Brand management
Publicado em: (2008)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Por: Salinas, Gabriela
Publicado em: (2009)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
Por: Mathieson, Rick
Publicado em: (2010)

Brand, organizational identity and reputation in SMEs an overview /
Publicado em: (2007)

Retail marketing and branding a definitive guide to maximizing ROI /
Por: Perrey, Jesko
Publicado em: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
Por: Perrey, Jesko
Publicado em: (2011)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
Por: Mbalya, Richard
Publicado em: (2010)

Contemporary thinking, topics and trends in international branding, part 1
Publicado em: (2007)

Basics of branding : a practical guide for managers /
Por: Gronlund, Jay
Publicado em: (2013)

The challenges facing brand managers today
Publicado em: (2012)

Brand media strategy : integrated communications planning in the digital era /
Por: Young, Antony, 1964-
Publicado em: (2014)

Brand meaning management /
Publicado em: (2015)

Experiential marketing a practical guide to interactive brand experiences /
Por: Smilansky, Shaz
Publicado em: (2009)

A master class in brand planning the timeless works of Stephen King /
Por: King, Stephen, 1931-2006
Publicado em: (2007)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
Por: Smith, Kerry, 1963-, et al.
Publicado em: (2016)

Brands and branding
Publicado em: (2003)

Brand admiration : building a business people love /
Por: Park, C. Whan, et al.
Publicado em: (2016)

Fostering brand community through social media /
Por: Humphrey, William F., et al.
Publicado em: (2016)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
Por: Gentner, Friedrich
Publicado em: (2012)

The digital crown : winning at content on the web /
Por: Leibtag, Ahava
Publicado em: (2014)

Branded male : marketing to men /
Por: Tungate, Mark
Publicado em: (2008)

Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells /
Por: Secka, Marion
Publicado em: (2015)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
Por: Harden, Leland
Publicado em: (2009)

Brand, identity and corporate reputation /
Publicado em: (2015)

Breakthrough branding : positioning your library to survive and thrive /
Por: Walters, Suzanne, et al.
Publicado em: (2013)